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ABOUT ME
Over the years, I’ve had the chance to work with great companies. From setting strategic marketing goals, to content creation and video production, I carefully review the needs of each client and tailor my work accordingly.
I started out in marketing in 2016, and since then I’ve gathered the skills and expertise necessary to take you to the next level. Browse my portfolio to get a better idea of the kind of work I’ve been involved with.
Want to learn more? Get in touch today.
CV
MY EXPERIENCE
I'm a creative storyteller and problem solver who specializes in online marketing, content creation as well as video editing & production. I have been in the marketing industry for over 7 years. In that time I developed my specialties and skills in online marketing, content creation, social media management, blog writing, video editing, video production, SEO/SEM, PPC advertising, Google Ads copywriting and more.
June 2020 - December 2021
MARKETING CONTENT SPECIALIST @ OMNOVOS
Develop, produce and lead the creation process of high-quality, engaging content to support lead generation campaigns and programs, including; videos, blogs, web pages, ebooks, white papers and social media posts
Write, produce and edit both short- and long-form scripts for product demos, product explainers, how to videos, video narration and other marketing collateral
Collect and manipulate stock footage and video assets for use on website, collateral and videos
Assist in other tasks (descriptions, SEO, design, scheduling) related to video production
Assist in SEO-related tasks such as website optimization, improving blog copy and meta tag optimization, and keyword research
Build and implement content strategy as part of the Brand Marketing plan to support the awareness, deployment and adoption of omNovos’ solutions
May 2016 - May 2020
MARKETING MANAGER @ IONROCKET
Created, optimized and managed 1000s of PPC/SEM Campaigns.
Researched SEO and keywords on multi-industry topics.
Crafted 2500+ PPC Search Ads.
Analyzed ad performance data to improve ROI, resulting in my campaigns having the highest percentage ROI among the entire company.
Researched industry trends & developments to identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales
Developed and executed online advertising and marketing strategies.
Researched, wrote & published blogs on various industry topics.
Assessed characteristics of products and services to be promoted
Researched, crafted & published blogs on various industry topics.
Analyzed metrics of success to optimize campaign KPIs.
Performed ongoing tracking and reporting on marketing campaigns.
April 2014 - May 2016
SWING MANGER @ MCDONALDS RESTAURANTS
Managed crew members by maintaining a safe, secure, and legal work environment; while developing personal growth opportunities.
Accomplished crew results by communicating job expectations; planning, monitoring, and appraising job results; coaching, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
Established strategic goals by identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.
Resulting in the store finishing 2015 at 15% higher than projected sales.
Accomplished financial objectives by forecasting requirements & preparing daily sales reports
Maintained quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
December 2012Â - August 2013
ITUNES ACCOUNT SPECIALIST @Â ADITYA BIRLA GROUP
Assisted Apple iTunes account holders and customers with account and security issues, refunds and more
Typed 30-40 emails and call reports each day for all customer cases
May 2008 - December 2012
CREW TRAINER @ MCDONALDS RESTAURANTS
Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
September 2013 - May 2016
EDUCATION
Algonquin College of Applied Arts and Technology, Ottawa, Ontario
Business Administration; Marketing (OCAD)
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Welland Centennial Secondary School, Welland, Ontario
Ontario Secondary School Diploma
If you’re in need of help with your online marketing, content creation or anything video or marketing related, please feel free to reach out to me via the contact form below, or my email scottcartermarketing@gmail.com and I will be happy to discuss how I can help.
MY CREATIVE OUTLETS
CONTACT
Do you need help with your business? Get in touch today.